DAMIAN
HUGHES
Unlocking the DNA of a High Performance Culture
Damian Hughes is a bestselling author, celebrated speaker, sports psychologist, and high-performance strategist known for helping individuals and teams build a winning mindset and culture. Damian also co-hosts The High Performance Podcast alongside Jake Humphrey, featuring insights from elite athletes, business leaders, and artists.
Academic & Organisational Psychology
Visiting Professor of Organisational Psychology & Change at Manchester Metropolitan University since September 2010
Founded LiquidThinker, a change-management consultancy that blends psychology, sport, and leadership to build high-performance cultures
Best Selling Author translated into multiple languages:
Liquid Thinking | Liquid Leadership | How to Change Absolutely Anything | How to Think Like Sir Alex Ferguson | The Five STEPS to a Winning Mindset | The Barcelona Way
His biographies of boxing legends; Peerless (Sugar Ray Robinson), Hitman (Thomas Hearns), and Marvelous Marvin Hagler—received critical praise and bestselling status
Damian supported performance psychology for sports teams including England Rugby League, England Roses, Scotland Rugby Union, Warrington Wolves, Sale Sharks, and others.
Corporate & Public Speaker
A sought-after keynote speaker in business and sport, delivering speeches on culture, leadership, and sustaining success, praised by high-profile leaders such as Sir Richard Branson, Muhammad Ali, Sir Alex Ferguson, and more
Community & Early Career
Founded The School Coat Charity to provide coats for children in need, reflecting his commitment to community and social impact.
